How do you translate the expression to pay attention in Italian?
In this lesson we’ll take a look at this very expression, also known as collocation, and we will even talk about what kinds of attention there are in Italian and what words you’re likely to hear along with prestare.
Let’s get started! Iniziamo!
To pay attention in Italian
First of all, let’s translate to pay attention in Italian.
Prestare attenzione
To pay attention

To pay attention in Italian – Let’s break this down!
Prestare attenzione literally means to lend attention.
Prestare
To lend, to loan
Attenzione
Attention
To pay is translated as pagare, but Italians never say pagare attenzione.
If you love Harry Potter as much as I do, you’ll remember Snape’s unforgettable first speech in the movie Harry Potter and the Sorcerer’s Stone.
“Then again, maybe some of you have come to Hogwarts in possession of abilities so formidable that you feel confident enough to not pay attention!”
In the video below, you can hear that “to not pay attention” was dubbed in Italian as da non prestare attenzione.
“Tuttavia, magari alcuni di voi sono venuti a Hogwarts in possesso di abilità così formidabili da sentirsi completi abbastanza da non prestare attenzione!”
Prestare
Prestare is a verb of the first -are group. Its indicativo presente (present simple tense) conjugation is as follows.
io | presto |
tu | presti |
lui, lei | presta |
noi | prestiamo |
voi | prestate |
loro | prestano |
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You will find prestare in a number of expressions. Some of them are:
Prestare del denaro
To lend some money
Prestare ascolto
To pay heed, to listen
Prestare fede
To have faith, to heed, to believe
For example, you could say:
Ho chiesto a mio fratello di prestarmi del denaro.
I asked my brother to lend me some money.
Presta sempre ascolto a ciò che dice l’insegnante!
Always listen to what the teacher says!
Stefano dice che non devo prestare fede alle parole di Paolo.
Stefano says I must not believe Paul’s words.

Attenzione
Attenzione is a feminine noun. It is often followed by a descriptive adjective.
Un’attenzione
An attention
Delle attenzioni
Some attentions
L’attenzione
The attention
Le attenzioni
The attentions
Attentions is not that common in English, but attenzione in Italian is as countable as any other noun.

Devi fare attenzione a non rovesciare l’acqua.
You must be careful not to spill the water.
Attenzione! is the Italian translation of the English exclamation Warning!. Warning by itself is translated as avviso.
What types of Italian attention are there? Here are a few:
Attenzione costante
Constant attention
Attenzione assoluta, totale
Undivided attention
Attenzioni indesiderate
Unwanted attention
Attenzione superficiale
Superficial attention
Immediata attenzione
Immediate attention
Il vestito attillato di Monica sta attirando molte attenzioni indesiderate.
Monica’s tight dress is attracting a lot of unwanted attention.
Il problema richiede la tua immediata attenzione.
The problem needs your immediate attention.
Avanti, racconta. Hai la mia attenzione assoluta.
Go ahead and speak. You have my undivided attention.

To pay attention in Italian – Examples
Dovresti prestare attenzione a quello che dice.
You should pay attention to what he says.
Anna non presta attenzione ai dettagli.
Anna doesn’t pay attention to details.
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